Ask people the right questions.
Learn what they want.
Make it. Test it. Repeat.
A simple step-by-step guide that helps early-stage founders run end-to-end lean User Research sprints for customer discovery and solution evaluation. No User Researcher needed!
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Easy, step-by-step guide
Need to find out more about your customer? Or test your solution? This guide leads you all the way from planning to learning. Designed to be easy to follow by anyone, regardless of background. Made by a UX Research pro for non-UX Research pros.
Multi-platform forever access
Use it as a view-only Notion page. Duplicate it to your Notion space and make it yours, light or dark mode, even on a free Notion account. Open as a PDF and print it out. Or simply use it as a click-through HTML page.
This is the essential, lean framework to find Problem-Solution Fit
📝 Step 1: Prep
Clarify your goals.
Determine the right approach.
Prepare a script (don’t worry, we help!)
Decide who you’ll talk to.
👂 Step 2: Interview
Listen to people.
Find useful tips on how to ask useful questions (and the types to avoid.)
Take notes.
🧠 Step 3: Learn
Spot the patterns from your interviews.
Turn your findings into insights.
Decide your next step.
Repeat as often as needed!
Forget Product-Market Fit if you don’t get this right first.
Most founders don’t fail because of bad ideas.
They fail because they get too excited and waste time (and sometimes money) building something too big based on hunches and guesses, instead of data and insights.
But before your product can sell, it needs to matter to someone.
Traction comes AFTER relevance, not the other way around!
This is why, if you’re an early-stage founder, you should be aiming to get to Problem-Solution fit BEFORE even thinking about Product-Market Fit.
This easy step-by-step guide is here to help you answer the tough question early on:
🔍 Are you solving a real problem for people, or building a solution looking for a problem?
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🤔 Not sure if this is for you?
Click here to see my other DIY guides for founders