Thoughts, real stories and insights from my experiences building things for myself and others.
-
Image generated by Perplexity AI Pro It’s 12am.You’re leaving a bar in the city.Home is an hour away by public transport.You’re tired, a bit drunk, and just want to get home fast. What’s the first thing that pops into your head? “I’ll get an Uber”Or“I’ll call a taxi” For most people, it’s the first one.…
-
Cover image by RDNE Stock Project Many seed-funded founders, at some point during their journey, are sold a fantasy that sounds like this: Idea → MVP → Early traction → Product-market fit → Scale If you’re honest, your reality probably looks more like: MVP → Some sign-ups → Inconsistent usage → Churn you don’t fully…
-
In July 2025 I was headhunted by Catch22, who runs the Goodtech Accelerator Programme, be a facilitator for their Cohort #4, beginning in November 2025. I was hired to deliver a full-day, in person workshop to their founders about Product-Market Fit. I titled the workshop: “The Road to Product-Market Fit: How to know where you…