Sharpen your thinking.
De-risk your Startup.
Build smarter (and faster).
A digital deck with 56 thought-provoking prompts across 8 categories, designed to help early-stage founders de-risk their ideas, test smarter, and make clearer decisions.
💡 Idea
Explore and refine your core concept
🎯 Problem
Dig into the customer pain point
🧑🦱 Customer
Clarify who you’re serving and why
💭 Assumptions
Spot and test your riskiest beliefs
💎 Value
Define what you’re really offering
🧪 Test
Quick experiments to try before committing to build
📣 Message
Sharpen your story and pitch
🐣 Reset
Reframe when feeling stuck or overwhelmed
Instantly accessible on Notion, PDF and clickable HTML.
Just download and start using.
Only £18. Yours to keep forever.
“Amazing resource!”
I have added it to my weekly ritual. Monday morning, before starting any work, I pick one “card” and read it and sit with it. It is my north star of the week, and I keep going back to it. Thank you for this amazing resource!
Sara Gonzalez
SY&Z
Stop guessing. Start knowing.
Building a startup is hard. It’s full of bets and assumptions that, if left unchecked, can quickly burn everything to the ground (but not without leaving behind a trail of wasted time and money 💸…)
Despite having great ideas, most founders fail because they ignore the hard thinking upfront:
🎯 Is this really solving the right problem?
🧑🦱 Am I clear on what my customer actually needs?
💭 What risky assumptions am I building everything on?
These cards are the no-BS thinking partner every founder needs, helping you identify blindspots, get sharper, and make more confident decisions.
Sharpen your thinking
56 thought-provoking questions guaranteed to get you out when you’re feeling stuck or unsure of your next step.
Multi-platform access
Use it as a view-only Notion page. Duplicate it to your Notion space and make it yours, light or dark mode. Have it as a PDF on your devices. Or simply use it as a click-through HTML page.
When you click the link below, it will open a payment page. After paying, you will be redirected to a page to download the files.
🤔 Not sure if this is for you?
Click here to see my other DIY guides for founders