Develop the clarity, conviction, and story investors can’t ignore
Most fundraises aren’t lost in the room. They’re lost in the months before, in a narrative that doesn’t quite land, an evidence pack that doesn’t hold, or a founder who hasn’t thought through the hard questions yet.
The work of raising starts long before the investor meeting. This is where I focus, bringing along specialist corporate finance and legal partners if you also want the regulated mechanics of the round itself handled.
Who this is for
Founders of tech ventures who are:
01. Preparing for a raise in the next 3–9 months (pre-seed, seed, or early Series A).
02. Confident in the venture, less confident in how it currently reads to an investor.
03. Tired of generic deck advice and looking for sharper, founder-side strategy.
04. Certain that valuation is shaped by narrative and evidence, not just metrics, and want a strategist who thinks the same way.
What I do here
I work the founder-side of the raise: the strategic narrative, the evidence, and the readiness of the founder themselves. The technical side of fundraising — investor sourcing, deal mechanics, term-sheet negotiation — is run by specialist corporate finance advisors and solicitors I work closely with.
The strategy
how MUCH to raise, from whom, and on what terms
Get clarity on your investment readiness, target round size, timing, investor types, and key milestones.
The narrative
The strategic story that frames the venture
Investment readiness, target round size and timing, investor-stage matching, funding instrument choice, and the key milestones the raise has to hit.
Done well, this conversation sets the foundation for every other piece of the work.
The deck
Deck strategy: the structure, the logic, the order in which the story unfolds.
Not slide design for its own sake; the architecture of the argument. Pressure-tested with active investors and recently-raised founders before it goes into the pitching room.
The evidence pack
The numbers, signals, and proof points that sit underneath the story.
The traction narrative. The market read. The metrics that matter for your stage (retention, expansion, unit economics, capital efficiency). The risks named and addressed before an investor names them for you.
Because self-awareness builds trust, and trust is highly investable.
The founder in the room
Coaching and Preparation for the conversations themselves
The questions you’ll be asked (some you’ll see coming, some you won’t), the questions you should be asking back, the parts of the story you instinctively under-sell.
The room is won or lost on the founder’s clarity, not the deck’s design.
How we work together
Engagements are structured to involve strategic partners
This is to ensure you’re covered on both sides: the strategy and value narrative, and the technical side of fundraising.
To keep the work accessible to founders pre-raise, I work on reduced consulting fees plus a milestone-linked completion fee covering the strategic advisory work through to a successful close. The regulated activities run through my partner firms on their own terms.
The model is built around your stage, not the other way around. You’ll know exactly how the engagement is priced, what triggers what, and where my fee structure ends and my partners’ begins.