Last updated: 28 May 2026
LUMNI WORKS LTD
Registered in England and Wales (Company No: 16215664)
Office 851, 60 Tottenham Court Road, London, W1T 2EW
Trading as: Lumni
Data Protection Officer Contact: admin@lumni.work
This policy explains what data we collect when you use the fundraising simulator at play.lumni.work (the “Game”), why we collect it, and what your rights are.
The Game is operated by Lumni Works Ltd, registered in England and Wales (Company No. 16215664), Office 851, 60 Tottenham Court Road, London W1T 2EW. In this policy, “we”, “us”, and “our” refer to Lumni Works Ltd.
For any privacy question, contact us at admin@lumni.work.
What we collect
We collect as little as possible. Specifically:
Your gameplay. As you play, we store which decisions you make and your progress through the rounds. This is held against an anonymous session, not your name. We do not ask you to create an account, and we do not require any personal details to play.
Your email, only if you give it. If you join the waitlist to be notified when more of the Game launches, we store the email address you provide. If you send us feedback and choose to include your email, we store that too. Both are optional. You can play the entire Game without giving us an email.
Feedback you send. If you use the feedback feature, we receive the message you write, any reaction you select, and the page you were on when you sent it.
Basic technical and usage data. When you accept analytics (see “Cookies and analytics” below), we collect information about how the Game is used: pages visited, where you arrived from, your approximate location (country level), the type of device and browser you use, and recordings of how visitors move through the Game with on-screen text and inputs masked. If you decline analytics, we do not collect this.
Why we collect it
We use this data to run the Game, to remember your progress during a session, to let you know when new parts of the Game launch (only if you ask us to), to understand how the Game is used so we can improve it, and to respond to feedback you send us.
Our legal bases under UK GDPR are: your consent (for waitlist emails and for analytics), and our legitimate interest in operating and improving the Game (for the basic functioning of gameplay).
Who we share it with
We do not sell your data, and we do not use it for advertising. We share it only with the service providers that help us run the Game:
Supabase stores the Game’s database, including gameplay sessions. Brevo handles our email: the waitlist list and the delivery of feedback messages to us. PostHog provides our analytics and is only active if you accept analytics. Vercel hosts the Game.
Some of these providers may process data outside the UK. Where that happens, they rely on appropriate safeguards such as the UK’s international data transfer provisions or standard contractual clauses.
How long we keep it
Gameplay session data is retained for up to 12 months. Waitlist emails are kept until you unsubscribe or ask us to remove you. Feedback is kept for up to 12 months. Analytics data is retained according to PostHog’s default retention, currently up to 12 months.
Your rights
Under UK GDPR you have the right to access the personal data we hold about you, to have it corrected or erased, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To exercise any of these, email admin@lumni.work.
You can withdraw analytics consent at any time using the “Cookie preferences” link in the Game’s footer. You can unsubscribe from waitlist emails using the link in any email we send.
Complaints
If you have a concern about how we handle your data, please contact us first at admin@lumni.work. If you are not satisfied, you can complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk or on 0303 123 1113.
Changes
We may update this policy from time to time. The “last updated” date at the top shows when it last changed.