Generate truly innovative product & service ideas
Turn unclear hunches into one sharp, testable concept you can build and test with customers.
Who this is for
✅ Founders and teams with a clear problem space, but no compelling product or service concept yet
✅ Entrepreneurs with too many ideas and no shared view of which ones are promising.
✅ Teams about to build a new feature or offering and wanting options before committing.
What you’ll walk away with
A Tangible Concept
One well‑framed product or service concept, not just random ideas.
Sharp Clarity
Clarity on how it solves a clear problem for a specific group of people and makes money for your business.
An Actionable Plan
A concise but detailed document with actionable steps to take it forward into discovery, prototyping, or validation experiment.
How it works
1. Free alignment call
We start with a free 30 minute call to clarify your problem space, competitors, constraints, and who should join the sessions (up to 3 people including you). If this isn’t the right format for where you are, you’ll hear that honestly.
2. Diverge and explore (2 hours session)
We’ll align on target customers and key problems, and use structured tactics to explore multiple product/service directions.
3. Converge and refine concept (2 hours session)
We’ll identify the most promising idea, and refine the essential details to make it tangible and concrete (value proposition, who it’s for, how it works, how it could make money).
4. After the session
You’ll get a concise but comprehensive document with all your ideas, your chosen concept, why it made the cut, and suggested next validation steps.
Investment & Format
Starting from
£1,080
Fixed fee paid only after we agree to work together. No retainers, no surprises.
Remote & Live Workshops
For up to 3 people