
De-risk Your Startup Before You Build Spending £0
A 35 minute free masterclass for early-stage and aspiring founders who want to reduce risk in their startup, avoid costly mistakes, and validate ideas without writing code or spending money.
Stop Gambling With Your Startup
In this session, I walk through a hypothetical B2B2C tech startup and show you how to surface hidden risks in your startup idea, how to run one zero-cost experiment to validate your B2B startup idea, and share a free resource for you to keep momentum going.
This community masterclass was originally run for GoodTech Ventures, as part of my involvement with their cohort 4 of the GoodTech Accelerator programme.

What you’ll learn in 35 minutes
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A simple mindset shift to move from guessing to validating
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How to spot hidden risks and opportunities before you spend any budget
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One example of a zero‑cost startup validation experiment you can copy
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One completely free tool to map startup risks and prioritise what to validate next
Who this is for
This masterclass is designed for pre‑seed and early‑stage founders, startup operators, and anyone exploring a new product who wants to de‑risk before they build.
✅ You have an idea or early MVP, but lots of uncertainty
✅ You don’t want to burn cash on the wrong features
✅ You need clearer evidence for investors pitch deck or internal stakeholders

👋 About us
Lumni Works is a product leadership & innovation consultancy helping founders and teams find Product‑Market Fit and launch revenue‑generating innovations.
We support:
⚡️Founders: MVP validation strategy and investor‑grade evidence
⚡️Startups: Fractional CPO & Product‑Market Fit acceleration
⚡️Businesses: Strategic innovation consulting and new revenue streams direction

Let’s build smarter, not harder
For Business Owners / Corporate Leaders
Ideate, validate, and launch new revenue streams for your business
For Early-Stage Founders
Build a strong pitch to raise investment for your idea, or figure out what to build as an MVP
For Post-MVP tech Startup
Diagnose blocks and validate your way towards Product-Market Fit