Validation Sprint Design

Turn your venture risks into a step‑by-step validation sprint you can run yourself

In a few focused sessions, we’ll design a tailored sequence of experiments so you know exactly what to test, in what order, and what success looks like for each.

Who this is for

This is for founders and product teams who:

✅ Know roughly what they need to validate, but don’t know how to turn that into concrete experiments.

✅ Have decks, notes, interview transcripts or product ideas scattered around, and need a coherent validation plan.

✅ Want to run tests themselves, but with a clear sprint structure and expert guidance up front.

This is not ideal if…

🚫 You have no defined product/idea/problem space yet. That’s what Ideation sessions are for.

🚫 You’re looking for someone to run the whole sprint for you. This is a plan you implement – however we can provide support in running the sprint for additional costs.

What you’ll walk away with

By the end of the engagement, you’ll have:

Full Validation Sprint

A sequence of experiments designed around your product, stage, and constraints.

Written Instructions

Clear, written instructions for each experiment: what to do, who to target, what to measure, and how to decide success/failure.

Learning Sheet

learning sheet you can reuse to capture insights, decide what to do next, and show progress to your team or investors.

How it works

1. Free alignment call

We start with a free 30 minute call to understand what you need to validate, what you’ve already tried, and your constraints (time, budget, skills). If I don’t think a Validation Sprint Plan is the right move right now, I’ll say so, and point you to a better next step.

2. Pick your working style: async or live

You choose one of two ways to build the plan. Either way, the outcome is the same: a tailored validation sprint you can run yourself.

Async build

I send you a short list of materials I need (e.g. product overview, current hypotheses, any research, metrics). You send those over, and I go away and do the work of turning them into a full validation sprint.

Live collaborative workshop

We book a working session and build the sprint together in a collaborative board. You see how it’s done, ask questions in real time, and leave with both the plan and the method.

3. Up to 90 min handover call

Once the plan is ready, we have an up to 90 minute call where I:

  • Walk you through the sprint step by step.
  • Explain each experiment, why it’s there, and how to run it.
  • Answer questions and adjust details so it fits your team and reality.

The goal is that you leave this call feeling “We can do this”.

4. Your sprint plan & learning sheet

After the call, you receive a full validation sprint document, including:

  • Goals and key hypotheses
  • A sequenced list of experiments (what to do in week 1, week 2, etc)
  • Detailed instructions for running each experiment (who, what, how, dos and don’ts, metrics, success criteria)
  • learning sheet template to capture results and decisions for each experiment, so you can track what you’ve learned and what comes next.

Investment & Format

Fixed fee paid only after we agree to work together. No retainers, no surprises.

£2,700

if Async

£3,600

if Live Workshops

What’s included

🙋‍♀️

Async build or live collaborative workshop (you choose)

🚨

Up to 90 min handover call

📑

Validation Sprint document (goals, experiments, roadmap, instructions)

📝

Learning sheet template for capturing insights and next steps

Optional add-ons

🙌

Hands-on support running the experiments

🎙️

Coaching & practice runs to conduct effective interviews

🔍

Hands-on support interpreting the results