the foundation
Build a venture worth funding
Sharpen the product, the evidence, and the commercial story. The work that determines valuation long before anyone puts a number on it.
the path
Fund your startup with confidence
Investment readiness: strategy, narrative, deck, evidence, and the founder in the room. Understand how to raise, how much, from whom, and with what story.
the next chapter
Prepare for an exit
For founders thinking 12–36 months ahead to a possible sale. The earlier the strategic positioning starts, the more it moves the multiple. The technical M&A side runs through specialist advisor partners.
INSIDE ORGANISATIONS
Corporate innovation & new ventures
Technology evaluation, new venture testing, and evidence-building for corporate leaders making innovation decisions inside established organisations. Startup discipline, applied inside, before serious budget is committed.
Who I work with
01. Founders and BUSINESS OWNERS building new TECH PRODUCTS AND SERVICES, raising funds, or preparing to sell their VENTURE.
02. Corporate innovation and venture teams testing new ideas, or TRYING TO DECIDE WHETHER TO PURSUE AN initiative before COMMITTING serious budgeT.
02. Trusted partners who sit close to founders at wealth-defining moments.
If you lead innovation inside an organisation, or work with founders exploring fundraising or an exit, let’s connect.
“Effortless progress towards a clearer understanding”
“Working with Lumni Works has been effortless progress towards a clearer understanding of delivering value. Daniela coached us to revisit fundamental truths and translate this into new opportunities for user growth.“

Founder
Donup

Hi, I’m Daniela Navaes
With 17 years across entrepreneurship, product and innovation strategy, user research, and lean validation. I’ve helped founders shape what they’re building, evidence what’s working, and position themselves for the conversations that change the trajectory of a business.
Based in London, UK.
Let’s work together
Whether you’re a founder thinking about your next step, or an advisor who works with one, I’d love to hear from you.